Mvmnt
Developed as an internal proof of concept ‘Sky Ride’ was conceived as an entertainment led connected indoor cycling platform that would offer Sky customers access to TV, apps, and games - making exercise at home more fun and more convenient.
My Role:
Created the overall business idea and proposition.
Led on market and ethnographic research and content concept testing.
Co-created the brand and product strategy.
Designed the experience concepts.
Art directed the game that was controlled by a working bike prototype.
City Tours
Experience concept 1: Explore famous cities by bike. Learn as you ride – listen or read… Gentle cardio that takes you places.
