I am a hands-on visual designer that works across branding, product design and marketing.

Most recently I designed a new fitness app that utilises AI and body tracking to bring the experience of a personal trainer to your home. Whilst at Sky I also created concept designs for an indoor cycling platform, Zwift on Sky Glass, a smart yoga mat and a health and wellbeing hub.

I bring curiosity, flexibility and rigour to everything I do. I love the collective power of collaboration and teamwork - to create interfaces and content that inspires, enables and entertains.

Key Skills

  • Creating and overseeing creative output across large multi-platform projects.

  • Visual and interactive design - UI/UX, prototyping, creating and managing design systems.

  • Identifying opportunities, getting on the front foot and making things happen through team alignment and stakeholder buy-in.

  • Developing a deep customer understanding through research, user-testing and data analysis and knowing how to change user behaviour to meet business goals.

  • Facilitating discovery and ideation workshops.

  • Art directing UI/UX designers, copywriters, engineers, motion designers, photographers and illustrators.

  • Leading, inspiring and helping other designers to grow and create their best work.

  • Shipping products that customer love :-)