HSBC
An internal proof of concept - conceived as an entertainment led indoor cycling platform that would offer Sky customers access to TV, apps, and games - making exercise at home more fun and more convenient.
My Role:
Created the overall business idea.
Co-created the brand and customer experience strategy.
Collaborated with insight team to conduct ethnographic research, market analysis and content concept testing
Designed the experience concepts.
Art directed the game that was controlled by a working bike prototype.
