Mvmnt
A joint venture between Sky and WithU fitness, the Mvmnt TV app uses body-tracking and AI to provide users with real-time feedback on their form - helping them to move better.
My Role:
Design lead across brand, product and launch marketing
Hands-on UI design for TV app, launch website and future concepts.
Art direction for: illustration, motion design, set design, photography.
Led on post-launch brand evolution creating experience principles and refining the customer proposition.
Oversaw the optimisation and evolution of the UI, based on data insights and continuous user testing.
Established a robust discovery process for exploring and validating new product features.
Product Design
The mvmnt app is available on all Sky platforms as well as on mobile and watch. It provides users with feedback and data with scores for accuracy, strength and heart-rate tracking.
Marketing Design
The launch website featured a promo video that I helped to art direct as well as the key ‘reasons to believe’. I also designed a merchandising hub on Sky TV to drive user subscriptions.
Concept Design
Post launch discovery and innovation work that involved using customer interviews and quantitative user testing to explore potential new features and business opportunities.
