Sky Ride
An internal proof of concept - conceived as an entertainment led indoor cycling platform that would offer Sky customers access to TV, apps, and games - making exercise at home more fun and more convenient.
My Role:
Created the overall business idea.
Co-created the brand and customer experience strategy.
Collaborated with insight team to conduct ethnographic research, market analysis and content concept testing
Designed the experience concepts.
Art directed the game that was controlled by a working bike prototype.
City Tours
Experience concept 1: Explore famous cities by bike. Learn as you ride – listen or read… Gentle cardio that takes you places.
Mario Bike
Experience concept 2: Bikes, trikes, go-karts, planes, boats. Race any vehicle as you exercise and play. Compete or cooperate in the quest for the next level. Pedal powered fun.
Super Spin
Experience concept 3: Spin. Supercharged. All flavours of music. Every workout is its own unique, immersive visual experience.
